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There are 2 types of mobile engagement: Inherent vs. Enhancement. The CMO of Home Depot has it nailed.
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There are 2 types of mobile engagement: Inherent vs. Enhancement. The CMO of Home Depot has it nailed.

Today at the Mobile Marketing Association's NYC Forum [http://danielodio.com/community/sharethis-sends-me-to-mobile-marketing-association-forum-2013-conference-in-nyc] , the CMO of The Home Depot, Trish Mueller, gave a gangbusters presentation on the impact mobile has had to her company. As she was showing off what The Home Depot's mobile app can do, she mentioned that