mobile - DROdio - CEO of Armory | Father

Tile is Lojack for Anything

A few months ago I blogged about mobile apps, and a startup in particular that was unlocking data from cars via its mobile app. Recently, my wife turned me on to another great example, a startup called Tile. If you've ever lost anything -- your keys, your wallet, etc. --

mobile

Yeah, Mobile Is Just a Fad

The crowd in 2005 vs. 2013 when the new pope was announced. Yeah, mobile is totally just a fad.

mobile

There are 2 types of mobile engagement: Inherent vs. Enhancement. The CMO of Home Depot has it nailed.

Today at the Mobile Marketing Association's NYC Forum, the CMO of The Home Depot, Trish Mueller, gave a gangbusters presentation on the impact mobile has had to her company. As she was showing off what The Home Depot's mobile app can do, she mentioned that users of the app can

mobile

CMOs: Stand Out In The Mobile Engagement Crush

This week, Facebook Home, an Android app that will change a user’s phone home screen and core features, will make its consumer debut. Facebook's Home initiative is the latest salvo in the mobile engagement battle, which has been looming since the introduction of the iPhone in 2007, although most

Future

I have seen the future, and it's mobile. Just one little problem: Engagement.

Henry Blodget of BusinessInsider gave an excellent presentation titled The Future of Digital at a recent Ignition conference. As you can see from the trendlines in the graphs below, the promise of smartphones is rapidly coming to fruition, with over 50% penetration in the US, and an especially-significant stat that

Sprint

Verdict in Sprint vs. AT&T by Blue Octopus

Last night I met Ray, the CEO of Blue Octopus Matrix at a Silicon Vikings event where I spoke on a panel about the impact mobile is having on social as we know it. We were chatting before the event started, and Ray whipped out two Android phones running a

microsoft

Microsoft's mobile influencers dinner

I have to give some kudos to Microsoft. Earlier this week I was invited to a dinner for "mobile influencers" in Silicon Valley. Where did they choose to host the dinner? In Cupertino, of course. To my left was a mobile product manager for eBay, and across from me one

mobile

Mobile Analytics Event at Holocaust Museum

Julie Perlmutter's phenomenal Web Managers Roundtable event series continued yesterday with the United States Holocaust Museum hosting an event on Mobile Analytics. PointAbout was a sponsor of the event. You can also find a PDF of the PowerPoint deck here. The event was titled "Proven Metrics Strategies for Finding Your