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NPR

Explore Daniel R. Odio’s writing, videos, lessons, and shipped work about NPR.

5 items

Illustration for GREAT negotiating techniques from NPR: How a hostage negotiator buys a car & others

GREAT negotiating techniques from NPR: How a hostage negotiator buys a car & others

You think you're decent at negotiating, but you're probably using the wrong frame: going in with one number and hoping for the best. This shows you how pros use BATNA and 'disarming empathy' to expand what's possible and avoid getting stuck in a take-it-or-leave-it standoff—plus a 'blast fax' tactic that flips car buying from their turf to yours.

Illustration for Content From Two Great DC Conferences

Content From Two Great DC Conferences

You'll catch the mistakes these veterans made with UX, privacy, and mobile marketing so you don't repeat them — including how Marriott's team thinks about interactive strategy and what AOL's design director learned the hard way. These aren't theory talks; they're war stories from people who've recovered from the exact traps you're probably walking into.

Illustration for The Banking Crisis, by NPR

The Banking Crisis, by NPR

You think you get the financial crisis, but this NPR piece reveals the one chart that changes everything — consumer debt hit the same peak as 1929 — and DROdio shows you how to turn that knowledge into a business advantage by focusing on revenue deals and actual customers while everyone else panics.