Explore Daniel R. Odio’s writing, videos, lessons, and shipped work about Media.
6 items
You think you understand media business models, but this post walks through a provocative experiment — paying journalists to pursue stories via auction — that reveals how easily your own donation behavior gets manipulated by social proof and gamification. The discomfort you feel is the point.
You'll see how a $20k accelerator works and what a major corporation actually wants from startup partnerships — useful intel before you pitch half-baked demos. Understanding the corporate side helps you avoid wasting time on ideas that won't get traction.
You'll watch a panel of media execs discuss the iPad's disruption in 2011, giving you a template for how to talk about platform shifts in your own meetings—without sounding like you're just repeating buzzwords.
You've probably jumped into mobile projects without understanding how established organizations approach platform strategy — this panel reveals the frameworks NPR, National Geographic, and Discovery use to decide what to build and how to engage users. You'll avoid reinventing wheels you didn't know existed.
You're probably overthinking your content setup—this breaks down the minimal gear that actually matters and the critical workflow tip that keeps you from getting stuck in endless editing hell.
You're probably blasting generic pitches and wondering why reporters ghost you. This shows you the two-sentence email structure and subject line trick that gets 40-60% response rates — because you're finally targeting people who already care.
You think you understand media business models, but this post walks through a provocative experiment — paying journalists to pursue stories via auction — that reveals how easily your own donation behavior gets manipulated by social proof and gamification. The discomfort you feel is the point.
You'll see how a $20k accelerator works and what a major corporation actually wants from startup partnerships — useful intel before you pitch half-baked demos. Understanding the corporate side helps you avoid wasting time on ideas that won't get traction.
You'll watch a panel of media execs discuss the iPad's disruption in 2011, giving you a template for how to talk about platform shifts in your own meetings—without sounding like you're just repeating buzzwords.
You've probably jumped into mobile projects without understanding how established organizations approach platform strategy — this panel reveals the frameworks NPR, National Geographic, and Discovery use to decide what to build and how to engage users. You'll avoid reinventing wheels you didn't know existed.
You're probably overthinking your content setup—this breaks down the minimal gear that actually matters and the critical workflow tip that keeps you from getting stuck in endless editing hell.
You're probably blasting generic pitches and wondering why reporters ghost you. This shows you the two-sentence email structure and subject line trick that gets 40-60% response rates — because you're finally targeting people who already care.