Explore Daniel R. Odio’s writing, videos, lessons, and shipped work about disruption event.
7 items
You've heard 'software eats the world' but here's a concrete example: Peloton charges 4x for hardware by nailing the software experience, and DROdio breaks down exactly why that premium sticks. If you're building anything, this is the playbook for how software creates defensible value.
You're building features, but this shows why that's not enough—Amazon uses software to subsidize entire industries and strangle competitors who can't. You'll understand the difference between 'having software' and 'being a software company,' which is probably the gap between your current projects and actual leverage.
You think digital transformation means adding an app or a website, but this breaks down why Kodak—who literally invented the digital camera—still went bankrupt. Amazon's Whole Foods play shows how software-first companies use one business to fund scorched-earth dominance in another, and your half-baked digital initiatives won't save you from that.
You've probably hit walls where your iterations feel incremental and you can't break through—this shows you how first principles thinking cuts past 'we've always done it this way' to find the non-obvious path forward. It's the difference between tweaking and actually disrupting.
You think you understand media business models, but this post walks through a provocative experiment — paying journalists to pursue stories via auction — that reveals how easily your own donation behavior gets manipulated by social proof and gamification. The discomfort you feel is the point.
You've probably assumed you have 3-5 years to adapt to new tech, but this shows how newspapers lost $43 billion in ad revenue in just 11 years after 50 years of growth. You'll learn why your mental model of 'gradual change' is the exact trap that kills billion-dollar companies, with specific frameworks for recognizing exponential curves before you're disrupted.
You'll watch a panel of media execs discuss the iPad's disruption in 2011, giving you a template for how to talk about platform shifts in your own meetings—without sounding like you're just repeating buzzwords.
You've heard 'software eats the world' but here's a concrete example: Peloton charges 4x for hardware by nailing the software experience, and DROdio breaks down exactly why that premium sticks. If you're building anything, this is the playbook for how software creates defensible value.
You're building features, but this shows why that's not enough—Amazon uses software to subsidize entire industries and strangle competitors who can't. You'll understand the difference between 'having software' and 'being a software company,' which is probably the gap between your current projects and actual leverage.
You think digital transformation means adding an app or a website, but this breaks down why Kodak—who literally invented the digital camera—still went bankrupt. Amazon's Whole Foods play shows how software-first companies use one business to fund scorched-earth dominance in another, and your half-baked digital initiatives won't save you from that.
You've probably hit walls where your iterations feel incremental and you can't break through—this shows you how first principles thinking cuts past 'we've always done it this way' to find the non-obvious path forward. It's the difference between tweaking and actually disrupting.
You think you understand media business models, but this post walks through a provocative experiment — paying journalists to pursue stories via auction — that reveals how easily your own donation behavior gets manipulated by social proof and gamification. The discomfort you feel is the point.
You've probably assumed you have 3-5 years to adapt to new tech, but this shows how newspapers lost $43 billion in ad revenue in just 11 years after 50 years of growth. You'll learn why your mental model of 'gradual change' is the exact trap that kills billion-dollar companies, with specific frameworks for recognizing exponential curves before you're disrupted.
You'll watch a panel of media execs discuss the iPad's disruption in 2011, giving you a template for how to talk about platform shifts in your own meetings—without sounding like you're just repeating buzzwords.