I recently gave a talk at the Mobile Health Expo in Las Vegas titled "How to Succeed with Mobile Initiatives." The audience was comprised of professionals in the health care industry keen on figuring out how to implement mobile initiatives in their industry.
I talk through the mobile pyramid, define terms like API, SDK, Cloud and others, explain how social media matters in mobile, and much more.
This is the first year of the conference, and many people who were there expect this vertical within mobile to blow up within the next 5 years. It felt a bit like being at the very beginning of a very big wave.
Here's the video: