teach How-To Series: Blog & Twitter 3/3 at Johns Hopkins University I'll be teaching a series of classes for the American Marketing Association this Spring at Johns Hopkins University in Washington, DC. I'll be bringing some special guests in as co-teachers for these events - it's going to be fun! The first event, on 3/3, is below. Part II of
social Finally: How to leverage social media, right now There's so much buzz about social media that you're probably sick of hearing it. But for all the buzz, I always have people asking me, "How can I use it to my benefit?" To answer that question, I have to explain exactly what social media is (at least, to me)
twitter Projecting Twitter On A Wall Picture of Twitter stream projected at the OnMedia Conference in a branded frame Here's a neat trick: You're running a conference, so you give out a hash tag. Wouldn't it be cool if you could show off everyone who's twittering about your conference to everyone else in the room? There
twitter Twitter Nuke: Unfollow Everyone My Twitter list, with 4,320 following and 4,884 followers, has gotten to the point where it's just noise, especially with all the spam robots out there. I can't follow what real people say anymore, and Twitter has lost its intimacy for me. Just as bad, I'm afraid to
twitter I Finally "Get" Twitter Similar to my post on Blogging, I never really understood Twitter. Why would you spend the time to type a maximum of 140 characters into a website for the world to see? But now I get it, and I'm starting to use it. This idea of "ambient awareness" of friends
