As many of you know, PointAbout launched AppMakr this past week.

And it has been the craziest launch I have ever participated in.

I don't have a lot of time to write now, since we're still working until 4am to handle the rush.  I'll write some updated blog posts later dissecting the launch and what we as a team have learned from it.

But suffice it to say that the amazing launch press we've gotten sums it up, including TechCrunch, Mashable, Guy Kawasaki, Seth Godin, Robert Scoble, Geoff Livingston, and many others.  Complete press list below.

These are the points I'll be delving into in more detail later:

Outsourcing finally pays off for small businesses, including the following ones, which saved us:

  • posterous
  • cotweet
  • zendesk

More on the value of Twitter:

  • cotweet
  • speed of support

Lessons on going with your gut

How to be fast & efficient in your work, including:

  • taking screenshots
  • keyboard shortcuts
  • cinch
  • textexpander
  • quicksilver

Press Mentions:

TechCrunch: http://www.crunchgear.com/2010/01/06/appmakr-make-your-own-iphone-apps-for-just-two-bills/

Mashable: http://mashable.com/2010/01/04/appmakr/

MobileCrunch: http://www.mobilecrunch.com/2010/01/03/appmakr-transforms-app-store-landscape-enables-anyone-to-make-their-own-iphone-app/

Seth Godin: http://sethgodin.typepad.com/seths_blog/2010/01/now-available-on-an-iphone-app.html

Robert Scoble: http://scobleizer.com/2010/01/04/part-i-hot-startups-to-watch-in-2010-2/

Guy Kawasaki: http://blog.guykawasaki.com/2010/01/how-to-make-an-iphone-app.html#axzz0bfyLOMYD

Geoff Livingston: http://www.livingstonbuzz.com/2010/01/04/appmakr-makes-iphone-apps-accessible/

TechMeme: http://www.techmeme.com/100104/p72#a100104p72 (2/3 down the page)

MediaPost: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=119935&nid=109352

KillerStartups.com: http://www.killerstartups.com/Mobile/appmakr-com-create-mobile-apps-without-being-a-pro

AppModo: http://appmodo.com/9308/make-your-own-iphone-app-with-appmakr/

TECH Cocktail: http://techcocktail.com/home/2010/01/06/appmakr-launches-easy-mobile-app-creator/

The Washington Post: http://www.washingtonpost.com/wp-dyn/content/article/2010/01/06/AR2010010603681.html

Mobile Marketing Watch: http://www.mobilemarketingwatch.com/appmakr-aims-to-make-everyone-an-app-maker-4861/

BizReport: http://www.bizreport.com/2010/01/apps_for_everyone_with_pointabouts_appmakr.html

Geek.com: http://www.geek.com/articles/mobile/make-your-own-iphone-app-for-199-2010015/

iFun.de (German): http://www.iphone-ticker.de/2010/01/05/appmakr-verspricht-schnelle-iphone-apps-fur-jedermann/#more-9205

One last thought is the phase we're entering now, which was referred to by Paul Graham as the "Trough of Sorrow".  A business has a large initial spike in traffic, then it takes awhile to really work the kinks out and get traction.  Here's a screenshot of the graph he drew on a whiteboard, and our traffic below: