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deloitte

Explore Daniel R. Odio’s writing, videos, lessons, and shipped work about deloitte.

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Illustration for I Finally "Get" Twitter

I Finally "Get" Twitter

You've dismissed Twitter as noise, but this post nails why you're missing leverage: one tweet reaches 200 people who can self-select what matters to them, versus you guessing who to call. The catch is it takes weeks of deliberate following before the payoff kicks in—so if you tried it once and bounced, you bailed too early.