mobile There are 2 types of mobile engagement: Inherent vs. Enhancement. The CMO of Home Depot has it nailed. Today at the Mobile Marketing Association's NYC Forum, the CMO of The Home Depot, Trish Mueller, gave a gangbusters presentation on the impact mobile has had to her company. As she was showing off what The Home Depot's mobile app can do, she mentioned that users of the app can
mobile CMOs: Stand Out In The Mobile Engagement Crush This week, Facebook Home, an Android app that will change a user’s phone home screen and core features, will make its consumer debut. Facebook's Home initiative is the latest salvo in the mobile engagement battle, which has been looming since the introduction of the iPhone in 2007, although most
Future I have seen the future, and it's mobile. Just one little problem: Engagement. Henry Blodget of BusinessInsider gave an excellent presentation titled The Future of Digital at a recent Ignition conference. As you can see from the trendlines in the graphs below, the promise of smartphones is rapidly coming to fruition, with over 50% penetration in the US, and an especially-significant stat that
