mobile There are 2 types of mobile engagement: Inherent vs. Enhancement. The CMO of Home Depot has it nailed. Today at the Mobile Marketing Association's NYC Forum, the CMO of The Home Depot, Trish Mueller, gave a gangbusters presentation on the impact mobile has had to her company. As she was showing
mobile CMOs: Stand Out In The Mobile Engagement Crush This week, Facebook Home, an Android app that will change a user’s phone home screen and core features, will make its consumer debut. Facebook's Home initiative is the latest salvo in the
Future I have seen the future, and it's mobile. Just one little problem: Engagement. Henry Blodget of BusinessInsider gave an excellent presentation titled The Future of Digital at a recent Ignition conference. As you can see from the trendlines in the graphs below, the promise of smartphones
