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BusinessInsider

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Overlooking The Obvious: It's All About Intent
Intent

Overlooking The Obvious: It's All About Intent

There's a great BusinessInsider article about how Facebook has recently begun focusing heavily on retargeted ads. The crux of the story is this: The holy grail in advertising is knowing a user's "intent," because if you know what they intend to do, you can influence their behavior through advertising. Facebook

  • DROdio
DROdio Oct 3, 2011 • 2 min read
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