Congrats to my brother Sam, Nick, Michael and the entire FreshPlum team for their article in TechCrunch today about Helium, a new product from FreshPlum that allows anyone to add a shopping cart to their site with an easy, one-line-of-javascript implementation.

In fact, if you'd like to experience just how easy it is, you can buy Sam a beer to see how he's integrated Helium into his personal blog.

PS Sam, you owe me a beer. :)