Julie Perlmutter's phenomenal Web Managers Roundtable event series continued yesterday with the United States Holocaust Museum hosting an event on Mobile Analytics. PointAbout was a sponsor of the event. You can also find a PDF of the PowerPoint deck here.
The event was titled "Proven Metrics Strategies for Finding Your Audience on the Mobile Web." The speaker was Greg Dowling, VP at Semphonic and previously the head of analysis at Nokia.
Event description: Mobile technologies are so new that few organizations have a handle on the metrics strategies needed to make sure their own mobile initiatives succeed. In this program of strategic insights, mobile analytics expert Greg Dowling will provide the road map.
As creator of the first worldwide mobile web analytics implementation standard, he'll discuss that work, the issues that make measurement standardizing difficult, the hurdles involved in navigating mobile's rapidly evolving terrain, and new ways to successfully address key mobile metrics issues.
Here's a video of the event: