Explore Daniel R. Odio’s writing, videos, lessons, and shipped work about analytics.
6 items
You've probably tried to read a prospectus before and given up halfway through the jargon — this shows you how to use Storytell.ai to extract the actual decision-making insights (fees, risks, turnover) without drowning in legalese. You'll see how to compare three AI ETFs side-by-side and spot the gotchas (like IGPT's 190% turnover rate) that could cost you money.
You've built something cool and assume developers will just find it, but crickets. This reveals why your Product Hunt launch and blog posts aren't working and what actually converts technical users into customers.
You're probably flying blind when your code breaks in production — this shows you how a 10-person team uses log analysis and continuous integration to catch failures instantly instead of scrambling after the fact. The flashing red light isn't cute; it's the difference between fixing issues in seconds versus hours.
You've probably been pulling analytics reports that nobody reads or acts on — this session shows you how to frame data so stakeholders actually make decisions based on what you deliver. Edwards walks through cross-platform analytics strategy that keeps you from drowning in metrics that don't matter.
You're probably tracking mobile users wrong because mobile breaks all the desktop rules you're used to. This shows you the specific gotchas that trip up even experienced teams and how to navigate mobile's messy, fast-changing landscape without starting over every six months.
You think you're optimizing your site, but this case study shows how systematic A/B testing took conversion from 2% to 40% — meaning you're likely leaving 95% of your potential results on the table right now. The linked deck reveals what you're missing.
You've probably tried to read a prospectus before and given up halfway through the jargon — this shows you how to use Storytell.ai to extract the actual decision-making insights (fees, risks, turnover) without drowning in legalese. You'll see how to compare three AI ETFs side-by-side and spot the gotchas (like IGPT's 190% turnover rate) that could cost you money.
You've built something cool and assume developers will just find it, but crickets. This reveals why your Product Hunt launch and blog posts aren't working and what actually converts technical users into customers.
You're probably flying blind when your code breaks in production — this shows you how a 10-person team uses log analysis and continuous integration to catch failures instantly instead of scrambling after the fact. The flashing red light isn't cute; it's the difference between fixing issues in seconds versus hours.
You've probably been pulling analytics reports that nobody reads or acts on — this session shows you how to frame data so stakeholders actually make decisions based on what you deliver. Edwards walks through cross-platform analytics strategy that keeps you from drowning in metrics that don't matter.
You're probably tracking mobile users wrong because mobile breaks all the desktop rules you're used to. This shows you the specific gotchas that trip up even experienced teams and how to navigate mobile's messy, fast-changing landscape without starting over every six months.
You think you're optimizing your site, but this case study shows how systematic A/B testing took conversion from 2% to 40% — meaning you're likely leaving 95% of your potential results on the table right now. The linked deck reveals what you're missing.