I moderated a panel at this year's Mid Atlantic Marketing Summit at the Gannett headquarters in McLean, VA titled "Mobile Marketing: Beyond The Hype." The panel discussed what's working well in mobile marketing, what's not working well, and what some of the most interesting trends on the horizon are, among many other things.
Full speaker bios available here. Panelists were:
Craig Etheridge, VP, Mobile Advertising Sales, USA TODAY & Gannett Digital
Michael Lombardi, VP of Marketing, WeatherBug
Kurt Roberts, Director, Creative Technology, RP3 Agency
Nicole Stemberger, Senior Strategist, AKQA
Here's a video of the event:
Mid Atlantic Marketing Summit: Mobile Marketing, Beyond The Hype
Here's a picture I took while in DC!