Practical writing, videos, lessons, and shipped work from Daniel R. Odio, selected for Marketing Metrics.
4 items
You think you get exponential growth, but this walks you through the actual hospital bed math for the Bay Area that shows even with 90% reduction from social distancing, we'd still need 11x more beds in 30 days. The gap between "I understand the concept" and "oh shit, those are real numbers" is sobering.
You've probably chased mobile marketing trends that flopped; this panel reveals which tactics actually deliver results and which ones waste your resources, straight from VPs who've seen both sides.
You think you know social media because you've run some campaigns, but this panel reveals how executives at Ogilvy, LivingSocial, and other major firms actually think about ROI and strategy — the gaps between what you're doing and what gets funded. The transcript captures the real questions that expose whether you're building something sustainable or just chasing metrics.
You'll watch agents who've already made the mistakes you're about to make with social media — they'll show you which platforms actually convert to business and which ones waste your time, so you don't burn months on the wrong channels.
You think you get exponential growth, but this walks you through the actual hospital bed math for the Bay Area that shows even with 90% reduction from social distancing, we'd still need 11x more beds in 30 days. The gap between "I understand the concept" and "oh shit, those are real numbers" is sobering.
You've probably chased mobile marketing trends that flopped; this panel reveals which tactics actually deliver results and which ones waste your resources, straight from VPs who've seen both sides.
You think you know social media because you've run some campaigns, but this panel reveals how executives at Ogilvy, LivingSocial, and other major firms actually think about ROI and strategy — the gaps between what you're doing and what gets funded. The transcript captures the real questions that expose whether you're building something sustainable or just chasing metrics.
You'll watch agents who've already made the mistakes you're about to make with social media — they'll show you which platforms actually convert to business and which ones waste your time, so you don't burn months on the wrong channels.