Practical writing, videos, lessons, and shipped work from Daniel R. Odio, selected for Mobile Marketing.
7 items
You've probably built a mobile-responsive site and called it done, but this breaks down why the app vs. mobile web distinction actually matters for customer retention and monetization — the strategic mistake that could cost executives their jobs.
You've probably chased mobile marketing trends that flopped; this panel reveals which tactics actually deliver results and which ones waste your resources, straight from VPs who've seen both sides.
You'll catch the mistakes companies make when they assume mobile is just 'desktop but smaller'—this panel breaks down why your tablet strategy probably needs a rethink before you waste more time building the wrong thing.
You've probably jumped into mobile projects without understanding how established organizations approach platform strategy — this panel reveals the frameworks NPR, National Geographic, and Discovery use to decide what to build and how to engage users. You'll avoid reinventing wheels you didn't know existed.
You'll catch the CEO of one of 2011's hottest mobile companies breaking down what's driving real growth—not theory, but the strategies that scaled Millennial Media. If you're stuck wondering why your mobile projects aren't taking off, this panel might show you what you're missing.
You'll learn how The Washington Post prioritized SMS, mobile web, and native apps without spreading themselves too thin — the strategic framework that kept them from chasing every shiny platform at once.
Before you cobble together another Zoom screen-share or wrestle with OBS settings, know that live streaming from mobile is now a one-tap install. You've probably overthought this problem — uStream on iPhone means you can broadcast in real-time without configuration hell or needing to understand encoding, bandwidth, or RTMP.
You've probably built a mobile-responsive site and called it done, but this breaks down why the app vs. mobile web distinction actually matters for customer retention and monetization — the strategic mistake that could cost executives their jobs.
You've probably chased mobile marketing trends that flopped; this panel reveals which tactics actually deliver results and which ones waste your resources, straight from VPs who've seen both sides.
You'll catch the mistakes companies make when they assume mobile is just 'desktop but smaller'—this panel breaks down why your tablet strategy probably needs a rethink before you waste more time building the wrong thing.
You've probably jumped into mobile projects without understanding how established organizations approach platform strategy — this panel reveals the frameworks NPR, National Geographic, and Discovery use to decide what to build and how to engage users. You'll avoid reinventing wheels you didn't know existed.
You'll catch the CEO of one of 2011's hottest mobile companies breaking down what's driving real growth—not theory, but the strategies that scaled Millennial Media. If you're stuck wondering why your mobile projects aren't taking off, this panel might show you what you're missing.
You'll learn how The Washington Post prioritized SMS, mobile web, and native apps without spreading themselves too thin — the strategic framework that kept them from chasing every shiny platform at once.
Before you cobble together another Zoom screen-share or wrestle with OBS settings, know that live streaming from mobile is now a one-tap install. You've probably overthought this problem — uStream on iPhone means you can broadcast in real-time without configuration hell or needing to understand encoding, bandwidth, or RTMP.