Back in January of 2010, my co-founders Sean, Isaac and I created one of the first mobile app creation platforms, AppMakr [http://www.appmakr.com/]. At the time, we had a thriving mobile app consulting business called PointAbout, and we were building high-end (and expensive) apps for large brands. Our
There's a great BusinessInsider article [http://www.businessinsider.com/facebook-fbx-2012-9] about how Facebook has recently begun focusing heavily on retargeted ads. The crux of the story is this: The holy grail in advertising is knowing a user's "intent," because if you know what they intend to do, you can influence
Here's an absolutely amazing piece by Beth Kanter titled, "Find the 15-Minute Competitive Advantage." In this post, Beth has concisely summarized the things that the PointAbout co-founders strongly believe. It's a sentiment echoed by Paul Graham in his essay on the six rules for making great things [http://www.paulgraham.