How I like to do intros
You've been cold-emailing or asking for intros the wrong way and wondering why they fizzle. This breaks down the two-step process that respects everyone's time and dramatically ups your acceptance rate.
Content I’ve written for
Outbound Sales Development Rep
Practical writing, videos, lessons, and shipped work from Daniel R. Odio, selected for Outbound Sales Development Rep.
8 items
Piloting a new Email "BigDripper" sales tool
You're probably manually following up on sales emails or using reminders that still make you do the work. DROdio reveals the automated drip sequence (4 days, then 6, then 10) that got him responses from Fortune 500 CMOs—and why starting at the top of an org chart changes everything about your hit rate.
Make yourself uncomfortable and earn $20
You think you know how to sell, but this exercise exposes the gaps — how do you actually identify buyers, reach them before they self-serve, handle returns when things go wrong, and scale beyond one-off transactions? The $20 profit doesn't matter; the seven problems you'll face (and probably fumble) are identical to selling anything real.
Gmail with Rapportive, Highrise & Boomerang = Lifehacker Heaven
You've tried a dozen productivity hacks but still lose track of follow-ups and waste time context-switching between tabs. This setup keeps your CRM, scheduling, and contact intel all inside Gmail so you never drop a ball again.
Online Local Panel at Goldman Sachs 2011 Technology and Internet Conference
You think automating everything is the answer, but these CEOs explain why self-service products fail with small businesses and why 'feet on the street' still wins — a reality check before you build the wrong thing.
Small Business Social Media Experiment
You've tried social media for your business and it fizzled out, but here's someone who's already generated 1,000+ leads per month showing you how to apply those same tactics to a totally different industry so you can avoid the mistakes that killed your momentum.
Learn to Sell Effectively
You've probably been pitching without doing your homework, hoping enthusiasm alone will close deals — this reveals the research shortcuts (like Googling prospects and using tools like Jigsaw) that transform generic pitches into ones that hit pain points and get attention. Stop wasting calls on gatekeepers when you could be starting at the top.
How to reach any CEO
You've tried guessing CEO email formats and failed, or worse, embarrassed yourself by CC'ing a dozen wrong addresses. This piece shows you the press release trick that actually works to find the right email pattern, plus the etiquette that keeps you from burning bridges when you use it.