Everyone around me seems to be trying to figure social media out.  From the largest media companies (I was just sitting down with one that's desperate to find a strategy that works) to the real estate market, the hot topic is how to make social media work for them.

I consider myself to be pretty well versed in social media - after all, I'm a co-founder of a mobile app company, and my previous gig, a real estate company, uses social media very effectively to get over 1,000 leads per month.

But what about a random small business?  How could they leverage social media?

So I'm trying to help a local lasik doctor, Liberty Laser Eye Center, leverage social media.  Above is my first step.