Practical writing, videos, lessons, and shipped work from Daniel R. Odio, selected for Enterprise Account Executive.
5 items
You think you're good at pushing back when things go wrong, but you're probably backing down too early — this breaks down exactly how to make your problem someone else's problem to solve, and why most people (maybe you) fold right before they'd actually win.
You've probably hit the wall trying to sell to big companies and assumed it's impossible — this shows you the specific backdoor (corporate innovation programs) that turns glacial enterprises into fast-moving partners and investors.
You think you're decent at negotiating, but you're probably using the wrong frame: going in with one number and hoping for the best. This shows you how pros use BATNA and 'disarming empathy' to expand what's possible and avoid getting stuck in a take-it-or-leave-it standoff—plus a 'blast fax' tactic that flips car buying from their turf to yours.
You're probably manually following up on sales emails or using reminders that still make you do the work. DROdio reveals the automated drip sequence (4 days, then 6, then 10) that got him responses from Fortune 500 CMOs—and why starting at the top of an org chart changes everything about your hit rate.
You've pitched ideas before, but watch how DROdio frames a developer tool as 'unleashing the community hiding in your app' — concrete enough for engineers, compelling enough to win a popular vote. This is the bridge between 'I built something' and 'people actually get why it matters.'
You think you're good at pushing back when things go wrong, but you're probably backing down too early — this breaks down exactly how to make your problem someone else's problem to solve, and why most people (maybe you) fold right before they'd actually win.
You've probably hit the wall trying to sell to big companies and assumed it's impossible — this shows you the specific backdoor (corporate innovation programs) that turns glacial enterprises into fast-moving partners and investors.
You think you're decent at negotiating, but you're probably using the wrong frame: going in with one number and hoping for the best. This shows you how pros use BATNA and 'disarming empathy' to expand what's possible and avoid getting stuck in a take-it-or-leave-it standoff—plus a 'blast fax' tactic that flips car buying from their turf to yours.
You're probably manually following up on sales emails or using reminders that still make you do the work. DROdio reveals the automated drip sequence (4 days, then 6, then 10) that got him responses from Fortune 500 CMOs—and why starting at the top of an org chart changes everything about your hit rate.
You've pitched ideas before, but watch how DROdio frames a developer tool as 'unleashing the community hiding in your app' — concrete enough for engineers, compelling enough to win a popular vote. This is the bridge between 'I built something' and 'people actually get why it matters.'