Explore Daniel R. Odio’s writing, videos, lessons, and shipped work about fails.
3 items
You've probably jumped straight to building at scale without validating demand first — this dissects a founder who ordered 10,000 units before discovering customers wanted something completely different. You'll spot the exact moment he should've pivoted and how cheap prototyping catches these errors before they cost you thousands.
You've probably launched features nobody uses—Apple did too with Ping, and this reminds you that shipping fast means nothing if you're not ruthlessly cutting what doesn't work.
You've probably assumed location features 'just work' and shipped something that flopped in the real world—Virgin's airport checkin campaign crashed because GPS can't penetrate indoors reliably. This is your reminder to test the underlying tech limits before you promise users a feature that physics won't support.
You've probably jumped straight to building at scale without validating demand first — this dissects a founder who ordered 10,000 units before discovering customers wanted something completely different. You'll spot the exact moment he should've pivoted and how cheap prototyping catches these errors before they cost you thousands.
You've probably launched features nobody uses—Apple did too with Ping, and this reminds you that shipping fast means nothing if you're not ruthlessly cutting what doesn't work.
You've probably assumed location features 'just work' and shipped something that flopped in the real world—Virgin's airport checkin campaign crashed because GPS can't penetrate indoors reliably. This is your reminder to test the underlying tech limits before you promise users a feature that physics won't support.