Virgin America is running a forward-thinking social media campaign at San Francisco International Airport's new Terminal 2 that just opened yesterday using Facebook and Foursquare checkins. The idea is great -- as you check in at various Virgin locations, you get badges, from "ground crew" for a few checkins, up to "captain" for the max number of checkins.
I tried it out when I flew into T2 on Virgin yesterday, and had high hopes. Unfortunately, it's a fail, for now, because it doesn't work. My guess is that the GPS simply isn't good enough indoors yet. Kudos to Virgin for trying something new -- now technology just has to catch up to the marketer's ambitions.
Here's a video of me trying the Virgin T2 Takeover social media campaign: