Virgin America is running a forward-thinking social media campaign at San Francisco International Airport's new Terminal 2 that just opened yesterday using Facebook and Foursquare checkins.  The idea is great -- as you check in at various Virgin locations, you get badges, from "ground crew" for a few checkins, up to "captain" for the max number of checkins.

I tried it out when I flew into T2 on Virgin yesterday, and had high hopes.  Unfortunately, it's a fail, for now, because it doesn't work.  My guess is that the GPS simply isn't good enough indoors yet.  Kudos to Virgin for trying something new -- now technology just has to catch up to the marketer's ambitions.

Here's a video of me trying the Virgin T2 Takeover social media campaign: