There's a very specific approach that works with web leads, which we've found through trial and error.  (Here I go giving away all our secrets again.) Step 1: Good SEO: The first thing is to have really good search engine optimization (SEO) so people can find

This is going to be a tough post to write, because unless you're an entrepreneur, you're probably going to take what I have to say the wrong way. Being an entrepreneur means bending the rules... carefully.  (It does not mean breaking the rules).  Here's

Let's face it, we all have to be salespeople in some aspect of life - most of us just don't like it. There are some people - myself included - who do like selling. A great salesperson is just about 180 degrees opposite from a used-car

Being a business owner, I have a bit of a different perspective on life than most people.  For one thing, to me work is more of a passion than a job.  Owning a business is like having a child.  Even though I don't have any children (yet), I

Yesterday, my iPhone stopped working. No warning, it just stopped receiving calls. I could still make calls, but not receive any. After 2+ hours on the phone with both AT&T and Apple customer support, I got fed up, and I posted a YouTube video of my phone not

UPDATE: I've upgraded from my original design (post below). I'm now using a NordicTrack Commercial 400 [https://www.costco.com/Browse/Product.aspx?Prodid=11253126&whse=BC&topnav=&browse=&lang=en-US&s=1] recumbent bike ($499 shipped from Costco.com, also

I'm working with a top internet ad-serving company to create a web advertising solution that will result in "personalized mass marketing." Instead of website visitors drinking from a firehose, you'll only get the types of ads you want, when you want them.  After all,

Why is it that so few of us in society are entrepreneurs? Is it fear?  Is it comfort with the status quo? A lot of it, I think, is cultural.  Not so much on a macro level (although that matters) but also on a micro level - your immediate family.

This post was written in 2004, when I was still running the real estate company: Most of you know I run a real estate company, DROdio Real Estate, Inc. which is a technologically progressive firm.  For about 2 years now I've been hearing about blogs, but I never

In addition to DROdio Real Estate, we also run a commercial brand, Cardéa Commercial [http://www.cardeacommercial.com/]. We are hard at work on a new tool for our commercial lease & sales clients called Maptimizer. In fact, we think it's so good that we're in

What would you do if you were a successful entrepreneur and you suddenly found out you had cancer? This happened to a client of mine, and like any resourceful entrepreneur, he didn't just wait to see what would happen. He proactively researched solutions, but impressively, did it in

I see so many people searching through a web page to find a specific piece of content on the page. The answer is right in front of you - when you need to find something on a web page, just use CTRL+F to pull up a "find"

A Norwegian gentleman named Geir Kokkvoll Engdahl has created an absolutely stunning Google map overlay which will allow you to calculate the most efficient route between multiple destinations, which he calls Optimap. No doubt Realtors are going to go gaga over this tool once they learn about it. For now,

How good are you at seeing the truth behind a statement?  How often do you admit to yourself that you've made a mistake?  Take this quote, for example: This week a man told me the story of Betty Crocker cake mixes, the kind of story that marketing people

Picture is from this article on the cover of The Wall Street Journal's Marketplace section [https://www.wsj.com/articles/SB108906649047955468] in 2004. Also see my more recent blog post [http://danielodio.com/how-we-got-into-the-wall-street-journal-and-how-you-can-too] with a video demonstrating how I find names & compose specific emails that work

One of my absolute favorite sayings is, "The future is already here - it's just unevenly distributed."  And that's absolutely true.  We all live in our own version of the "present".  Some of us still use notepads to jot notes, others of

My friends & colleagues sometimes joke that if people spend too much time around me, over time they become "DROdio-ized."  So let me tell you what that means. In my previous post I referenced a saying which says, "The future is already here - it's

As an entrepreneur, I know I have a unique perspective on the world. But what I am about to say may take the cake, in your eyes. To me, there is something very special about somebody who doesn't collect a paycheck from a 'boss'. And I

There's a great saying amongst techies that translates to life in general: Good, Fast, Cheap... Pick 2. Meaning you can never get all three.  And it makes sense.  You can get something 'good' and 'fast', but it won't be cheap.  Or it

We all live encased so comfortably in our own microscopic worlds which seem so important to us that it's easy to lose sight of the things that affect us but are not readily visible to our senses.  One of those things is knowledge of all things in the

Consider this a public service announcement, for those of you who don't know better:  Please don't TYPE IN CAPS.  Those of us who live in the technology world equate typing in caps to screaming, and quite literally we hear a screaming voice in our heads every

Isn't it amazing how sometimes the smallest things make the biggest differences? I'm going to tell you about two of those things:  Your "from" email address, and checking your SPAM box. First, about email:  Click the image at left to see a full-size pop-up

If I've learned anything, it's that it doesn't really matter how much I know, but more importantly, what matters is how good I am at finding information. Obviously there's value in knowing things - nobody's arguing that. Having a lively