Personalized Mass Marketing

Personalized Mass Marketing

I'm working with a top internet ad-serving company to create a web advertising solution that will result in "personalized mass marketing."

Instead of website visitors drinking from a firehose, you'll only get the types of ads you want, when you want them.  After all, if I'm a car lover between 25-40 years of age, I wouldn't mind seeing an ad, or even better, being contacted by a car company about a hot new model they're rolling out, but it's doubtful I'd want to hear about the new line of Depends undergarmets that Kimberly-Clark is rolling out.  Today, I don't have much of a choice in the matter.

The point is, we've become so jaded by useless advertising that it's become a bad word.  But it doesn't have to be this way.  Think of the brands you are loyal too.  If I had more interaction with, say, BMW, and I could provide them with feedback on their new models, and be invited as a "VIP guest" to their showroom, I would welcome the high-touch experience.  The key is to know what brands, products and services people want to be associated with.  For some people it's cars, for others it's pet-related, or beauty product related, or clothing related, etc.

We're creating a 'personalized mass marketing' solution by teaming up with the ad-serving company to build a profile of the sites people visit.  Over time, as we learn people's likes & dislikes, we can target the ads they see based on their browsing preferences.

I have most of the team in place, but I'm looking for a really good senior database programmer to help me create a database that can withstand millions of visitors per day (yes millions).  If you, or anyone you know, might fit the bill, please email me with a few paragraphs detailing your experience and qualifications.  You should also be ready & willing to work in an entrepreneurial environment.  That means little sleep and lots of innovation.