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Social Listening and Analytics

Practical writing, videos, lessons, and shipped work from Daniel R. Odio, selected for Social Listening and Analytics.

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Illustration for I Finally "Get" Twitter

I Finally "Get" Twitter

You've dismissed Twitter as noise, but this post nails why you're missing leverage: one tweet reaches 200 people who can self-select what matters to them, versus you guessing who to call. The catch is it takes weeks of deliberate following before the payoff kicks in—so if you tried it once and bounced, you bailed too early.