Practical writing, videos, lessons, and shipped work from Daniel R. Odio, selected for Mid-Market Account Executive.
5 items
You think you're good at pushing back when things go wrong, but you're probably backing down too early — this breaks down exactly how to make your problem someone else's problem to solve, and why most people (maybe you) fold right before they'd actually win.
You think you're decent at negotiating, but you're probably using the wrong frame: going in with one number and hoping for the best. This shows you how pros use BATNA and 'disarming empathy' to expand what's possible and avoid getting stuck in a take-it-or-leave-it standoff—plus a 'blast fax' tactic that flips car buying from their turf to yours.
You've tried a dozen productivity hacks but still lose track of follow-ups and waste time context-switching between tabs. This setup keeps your CRM, scheduling, and contact intel all inside Gmail so you never drop a ball again.
You've probably been pitching without doing your homework, hoping enthusiasm alone will close deals — this reveals the research shortcuts (like Googling prospects and using tools like Jigsaw) that transform generic pitches into ones that hit pain points and get attention. Stop wasting calls on gatekeepers when you could be starting at the top.
You've tried guessing CEO email formats and failed, or worse, embarrassed yourself by CC'ing a dozen wrong addresses. This piece shows you the press release trick that actually works to find the right email pattern, plus the etiquette that keeps you from burning bridges when you use it.
You think you're good at pushing back when things go wrong, but you're probably backing down too early — this breaks down exactly how to make your problem someone else's problem to solve, and why most people (maybe you) fold right before they'd actually win.
You think you're decent at negotiating, but you're probably using the wrong frame: going in with one number and hoping for the best. This shows you how pros use BATNA and 'disarming empathy' to expand what's possible and avoid getting stuck in a take-it-or-leave-it standoff—plus a 'blast fax' tactic that flips car buying from their turf to yours.
You've tried a dozen productivity hacks but still lose track of follow-ups and waste time context-switching between tabs. This setup keeps your CRM, scheduling, and contact intel all inside Gmail so you never drop a ball again.
You've probably been pitching without doing your homework, hoping enthusiasm alone will close deals — this reveals the research shortcuts (like Googling prospects and using tools like Jigsaw) that transform generic pitches into ones that hit pain points and get attention. Stop wasting calls on gatekeepers when you could be starting at the top.
You've tried guessing CEO email formats and failed, or worse, embarrassed yourself by CC'ing a dozen wrong addresses. This piece shows you the press release trick that actually works to find the right email pattern, plus the etiquette that keeps you from burning bridges when you use it.