Practical writing, videos, lessons, and shipped work from Daniel R. Odio, selected for Campaign Management.
4 items
You think you know social ads because you've boosted a few posts, but Wendy's approach to ROI tracking and demo targeting will show you exactly where your campaigns are bleeding money and how to fix it before your next budget review.
You've probably ignored the business model while building your app, assuming ads "just work." This panel breaks down DSPs, SSPs, and RTB — the acronym soup that determines whether your app actually generates revenue or just burns your time.
You think gamification means building a points system, but Google's pin strategy shows how scarcity and collecting behavior drive engagement better than any feature you'd spend weeks coding. This is the kind of non-technical leverage that actually moves needles.
You've probably tried cobbling together event tech before and had it crash mid-demo — this shows you the stable, professional-grade setup that didn't fail once at CES, including the specific software and hardware choices that kept it bulletproof under pressure.
You think you know social ads because you've boosted a few posts, but Wendy's approach to ROI tracking and demo targeting will show you exactly where your campaigns are bleeding money and how to fix it before your next budget review.
You've probably ignored the business model while building your app, assuming ads "just work." This panel breaks down DSPs, SSPs, and RTB — the acronym soup that determines whether your app actually generates revenue or just burns your time.
You think gamification means building a points system, but Google's pin strategy shows how scarcity and collecting behavior drive engagement better than any feature you'd spend weeks coding. This is the kind of non-technical leverage that actually moves needles.
You've probably tried cobbling together event tech before and had it crash mid-demo — this shows you the stable, professional-grade setup that didn't fail once at CES, including the specific software and hardware choices that kept it bulletproof under pressure.