Explore Daniel R. Odio’s writing, videos, lessons, and shipped work about SXSW.
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You think you know social ads because you've boosted a few posts, but Wendy's approach to ROI tracking and demo targeting will show you exactly where your campaigns are bleeding money and how to fix it before your next budget review.
You've probably tried team offsites that felt forced or fell flat. This breaks down a specific cost-sharing model (employees pay airfare, company covers hotel + cash) that turned a conference trip into a bonding experience without draining the bank — a structure you can adapt when your own team events miss the mark.
You think you know social ads because you've boosted a few posts, but Wendy's approach to ROI tracking and demo targeting will show you exactly where your campaigns are bleeding money and how to fix it before your next budget review.
You've probably tried team offsites that felt forced or fell flat. This breaks down a specific cost-sharing model (employees pay airfare, company covers hotel + cash) that turned a conference trip into a bonding experience without draining the bank — a structure you can adapt when your own team events miss the mark.