Congrats to my brother Sam, Nick, Michael and the entire FreshPlum [http://www.freshplum.com/] team for their article in TechCrunch today [http://techcrunch.com/2012/11/01/freshplum-goes-after-small-businesses-with-a-dead-simple-stripe-enabled-shopping-cart/] about Helium, a new product from FreshPlum that allows anyone to add a shopping cart to their site with an easy,