Practical writing, videos, lessons, and shipped work from Daniel R. Odio, selected for Sales Enablement.
3 items
That moment when you explain your code to someone and they stare blankly back? This article nails why that happens — you're hearing the full song while they only hear disconnected taps. You'll recognize yourself in the 'tapper' role and learn why your explanations fall flat even when the solution seems obvious to you.
You've probably been pitching without doing your homework, hoping enthusiasm alone will close deals — this reveals the research shortcuts (like Googling prospects and using tools like Jigsaw) that transform generic pitches into ones that hit pain points and get attention. Stop wasting calls on gatekeepers when you could be starting at the top.
You answer the same questions repeatedly because you think replying fast is efficient, but you're actually bleeding time. This walks through a discipline that feels slower at first but eliminates repeat work: never answer in email, always answer in your knowledgebase, then link to it.
That moment when you explain your code to someone and they stare blankly back? This article nails why that happens — you're hearing the full song while they only hear disconnected taps. You'll recognize yourself in the 'tapper' role and learn why your explanations fall flat even when the solution seems obvious to you.
You've probably been pitching without doing your homework, hoping enthusiasm alone will close deals — this reveals the research shortcuts (like Googling prospects and using tools like Jigsaw) that transform generic pitches into ones that hit pain points and get attention. Stop wasting calls on gatekeepers when you could be starting at the top.
You answer the same questions repeatedly because you think replying fast is efficient, but you're actually bleeding time. This walks through a discipline that feels slower at first but eliminates repeat work: never answer in email, always answer in your knowledgebase, then link to it.