Practical writing, videos, lessons, and shipped work from Daniel R. Odio, selected for Qualitative Research.
3 items
You think you already know what your users need, but this tactical playbook—gift cards at Starbucks, 10 interviews an hour—forces you to confront whether your assumptions actually hold up when real people touch your prototype. The basketball analogy nails why founders fixate on the wrong solutions when they skip this step.
You think you've done your research and are ready to buy, but this tour exposes the quality control gaps that plague the entire camper industry—including respected brands. Discover what to actually look for so you don't end up with buyer's remorse and expensive fixes down the road.
You think you know how to research solutions, but this entrepreneur's trick—tracking which small biotech stocks spike to find breakthrough treatments before they're mainstream—will change how you approach any high-stakes problem.
You think you already know what your users need, but this tactical playbook—gift cards at Starbucks, 10 interviews an hour—forces you to confront whether your assumptions actually hold up when real people touch your prototype. The basketball analogy nails why founders fixate on the wrong solutions when they skip this step.
You think you've done your research and are ready to buy, but this tour exposes the quality control gaps that plague the entire camper industry—including respected brands. Discover what to actually look for so you don't end up with buyer's remorse and expensive fixes down the road.
You think you know how to research solutions, but this entrepreneur's trick—tracking which small biotech stocks spike to find breakthrough treatments before they're mainstream—will change how you approach any high-stakes problem.