When YOU are the brand
You've been heads-down coding but ignoring the marketing side — this shows you why that's a mistake. A parkour pro's demo reel breaks down how to package and sell what you make, not just build it and hope someone cares.
Content I’ve written for
Brand Positioning
Practical writing, videos, lessons, and shipped work from Daniel R. Odio, selected for Brand Positioning.
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Ten How-To Tips to Turn You Into the Coca-Cola of Personal Brands
You've tried blogging or posting but it fizzles out because you're winging it without a system. This gives you the repeatable framework—like the 'answer once, link forever' trick—that turns sporadic effort into compounding brand equity.
New Blackberry Logo!
You've probably made the same mistake Blackberry did here: bolting on features from competitors instead of doubling down on your core strength. This quick read shows you what that looks like when a giant does it.