Small Business Social Media Experiment

Everyone around me seems to be trying to figure social media out.  From the largest media companies (I was just sitting down with one that's desperate to find a strategy that works) to the real estate market, the hot topic is how to make social media work for them.

I consider myself to be pretty well versed in social media - after all, I'm a co-founder of a mobile app company, and my previous gig, a real estate company, uses social media very effectively to get over 1,000 leads per month.

But what about a random small business?  How could they leverage social media?

So I'm trying to help a local lasik doctor, Liberty Laser Eye Center, leverage social media.  Above is my first step.