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Market Research

Practical writing, videos, lessons, and shipped work from Daniel R. Odio, selected for Market Research.

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Illustration for From Kickstarter to Major Toy Deal: The Story of the Hugalopes

From Kickstarter to Major Toy Deal: The Story of the Hugalopes

You've probably thought about crowdfunding but weren't sure if it's worth the effort or how to avoid flopping—Jazz shows how he used Kickstarter not just for cash but as proof of concept that landed him a licensing deal with Jakks Pacific. Learn the tier strategy and publicity tactics that tripled his goal and opened doors you can't cold-email your way into.