mobile There are 2 types of mobile engagement: Inherent vs. Enhancement. The CMO of Home Depot has it nailed. Today at the Mobile Marketing Association's NYC Forum [http://danielodio.com/community/sharethis-sends-me-to-mobile-marketing-association-forum-2013-conference-in-nyc] , the CMO of The Home Depot, Trish Mueller, gave a gangbusters presentation on the impact mobile has had to her company. As she was showing off what The Home Depot's mobile app can
mobile CMOs: Stand Out In The Mobile Engagement Crush This week, Facebook Home [http://www.guardian.co.uk/technology/blog/2013/apr/09/facebook-home-android-lockpick] , an Android app that will change a user’s phone home screen and core features, will make its consumer debut. Facebook's Home initiative is the latest salvo in the mobile engagement battle, which
Future I have seen the future, and it's mobile. Just one little problem: Engagement. Henry Blodget of BusinessInsider gave an excellent presentation titled The Future of Digital [http://www.businessinsider.com/future-of-digital-slides-2012-11#-1] at a recent Ignition conference. As you can see from the trendlines in the graphs below, the promise of smartphones is rapidly coming to fruition, with over 50% penetration in the
