Start with the Why... not the How or the What
![](http://cdn.sett.com/images/user/20140530/1401469738da11059c4f0c82aa18566451a1d7ec4402e0cc78e441f734213bf3c8d6cb74d7.png)
My PointAbout co-founder Isaac just shared with me a truly inspiring TED session by Simon Sinek on why the Wright Brothers were successful, and how that secret is shared by all great leaders: Start with the Why, not the How or the What.
This is a transformative 8 minute TED video that I hope you'll enjoy and share with those you care about: