Some VCs write great blogs. A few that come to mind are Fred Wilson, Chris Dixon and especially, Ben Horowitz. But I'm usually not impressed with the quality of blogging that VCs do as a firm, which is too bad since VCs expend lots of energy courting top entrepreneurs.
First Round has cracked this code with their "Review" series of articles -- well, publication, really --, and has become the best VC-produced content for entrepreneurs I've found. Their content is exactly what both novice and seasoned entrepreneurs often need guidance on, including topics like:
- The Secret to Making Board Meetings Suck Less (required reading for any series A+ funded startup!)
- The 30 Best Pieces of Advice for Entrepreneurs in 2013
- How to Win as a First-Time Founder, a Drew Houston Manifesto
- Evernote’s CTO on Your Biggest Security Worries From 3 to 300 Employees
- The Best Approach to the Worst Conversation: "You're Fired"
- The Seven Deadly Sins of Startup Storytelling
What's interesting is that this isn't even their blog, which is located here and is much more of a traditional not-as-interesting VC blog. First Round has created a separate publication called the First Round Review, with longer form, way better produced content. Think of it as a "VC as a Publisher" model. And it really works. Very impressive, and it's something other companies -- including startups -- can consider doing for their target audiences if they're willing to make the investment required to produce high quality, targeted content.
PS the pencil in the image above is Pencil 53 -- not sure if it's a stock photo or taken just for the blog, but it's a great example of awesome product placement of one of First Round's portfolio companies.